Cowrywise Changelogs

Changelogs | UX copy

Project Overview

Cowrywise is a fintech company focused on wealth management for the underserved millenials. It's a savings and investment platform for both individuals and businesses in Nigeria.

My Contributions

I worked in Cowrywise as a Growth Marketing Manager and one of my major focus is creating UX copy for the financial products across mobile devices and web platforms.

I wrote changelogs to highlight changes and fixes that have been made on the app to customers using short one-liners and creative language.

Changelog 01

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Context:

There were tons of new changes on the app; a new homepage, new account numbers for a virtual wallet, new in-app pages, etc. — and I had to find the best way to share this with the customers. In-app changelogs are usually short one-liners, thus, it can be complex to fit all of these information into one lines. However, I had that task.

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The fix:

First, I had to pay attention to the existing brand guidelines to direct the words to choose and the tone to use. From the given guideline, Cowrywise used trendy, pop culture-savvy words.

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Process and considerations:

The target audience are existing customers of the brand. This means that:

They have an existing knowledge of the app terms and products.
We know them—they are young, trendy and exciting.
This is a change that should benefit them.

Also, the changelog is a single page, which means, despite all the changes, I had to fix my words in a single page.

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First Outcome:

Working closely with the engineering team to understand the changes better, I came up with this:

However, there seemed to be a problem after it was designed. The lines were a bit longer which moved the emojis to wrong positions and made the overall outcome feel weird. 🥺

So, I got back to the drawing board, made a few fixes and returned with something better with shortened headers.

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Changelog 002

Using the same process above, here is another changelog that highlights other changes.
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